Tech setup for small businesses. Based in Denver.
You're great at the work. We set up the tech that brings you more of it.
Websites, missed-call texting, online booking and review requests, live in two weeks. And custom systems for firms that have outgrown off-the-shelf software.
★★★★★
5.0 on Google. Every review is five stars.
Thor Laack-Veeder, founder. You talk to me, not a sales team.
Missed call, (720) 555-0142
2:14 pm
Sorry we missed your call, we’re with a customer. Grab a time here and you’re all set: book link
Perfect. Booked Saturday at 10.
New booking: Sat 10:00 am, sent to your calendar
A missed call, booked before they called someone else.
Built for
What it did for them
In their own words, from our Google reviews and their emails to us.
Hair by Athena, barbershop, Platteville, WI
From renting a chair to owning the building.
The top-rated barber in Platteville, with 130+ five-star reviews and 10x the annual revenue. She bought her own commercial building and rents chairs to students.
“Thor has helped me build my confidence on marketing skills that I never thought I needed as a small barbershop owner.”
★★★★★
Teresa Laack (Athena, Thor’s mom), Google review
Jesús, The Spanish Wey, online Spanish lessons
More than double the students, and $1,500 in the first month.
A website where students buy class packs and book in one go, credits that count down after every lesson, and reminders that bring quiet students back.
“They focus on real, measurable results rather than just giving generic marketing advice.”
★★★★★
Jesús, The Spanish Wey, Google review
4 Walls That Fit, real estate team, Denver
A directory of 99 Denver condo buildings, and hours back every week.
Building and neighborhood pages, buyer’s and seller’s guides, a cleaned-up Google profile, and weekly posts ready to film.
“The time they have saved me is unfathomable and has truly allowed me to focus on my clients’ needs more than ever.”
★★★★★
Jessica Provost-Thomas, 4 Walls That Fit, Google review
Heather McNeill, real estate agent, SW Wisconsin
594 homes for sale, each on its own page Google can find.
A new site built around her hometown, with every listing in three counties updated every two hours and a text button on every home.
“Absolutely love this!”
Heather McNeill, by email, the night her site went live
Bigger builds
For firms with staff, clients, and a process that has outgrown email.
Compound Wealth
Tax, accounting and wealth firm, Wisconsin
“I’m beyond psyched with the advancement of this initiative.”
Michael Eitler, COO and CFO, by email
Northline Insurance Group
Insurance agency
“It feels much more like a partnership than a typical vendor relationship.”
★★★★★
Zachary Kitral, Google review
Far and High
Bhutan and Himalaya tour operator
“Thanks for your hard work on this.”
Postak Shrestha, owner, by email
What we build with
246 automations built so far, wired into the software our clients already pay for. If it has an API, we’ve likely connected it.
Where are customers slipping through?
Most owners start with one leak. Some need the whole system rebuilt. Either way it starts with the same free call.
Fix one leak
Barbers, salons, trades, studios, tutors
$297 setup, then $70 a month once you’ve seen it work.
No contract. Cancel by text.
Build the whole system
Teams, agencies and firms with a process held together by email
Fixed price, scoped with you on the call.
Usually about what one new customer a month is worth to you.
Book a free 30-minute call
Not sure which? That’s what the call is for.
How it works
Day 0
A free 30-minute call. You show us where customers slip through. We tell you what we’d build and what it costs.
Week 1
We build. You get a link to try it yourself before anything goes live.
Week 2
It goes live. We stay on call, and fix what comes up by text.
One build fee, agreed up front. We start once it’s paid.
Hi, I’m Thor.
I spent 12 years running tech teams at big companies. I started Boldwright to set up the same kind of systems for small businesses, beginning with my mom’s barbershop.
We use everything we build in our own business first. If it doesn’t earn its keep for us, we won’t sell it to you.
Free guides
The same setups we sell, written so you can do them yourself.