Giving back to the people who shaped us.

We spent decades advising corporations that make billions a year, and watched them spend hundreds of millions on things they didn’t need. We learned a lot.

Now we bring what actually works to the small business owners and tradespeople who made us who we are. Everyone says they support small business. We do.

Book a free 30-minute call

or text Thor at 720-339-2849

How it started

Boldwright started because I broke a sprinkler pipe.

It was 5:30 on a weeknight. I was in the front yard with a 20-pound mattock, pulling roots as thick as my arm out of the ground for a future garden.

Then I heard it. Pshhhhhh. Water everywhere, and every neighbor who had already been asking what I was doing came out. Not to help, just to stare. Eighteen inches of dirt later, I found an entire sprinkler system I didn’t know existed.

Covered in dirt and three trips to Home Depot later, I searched “who can fix an irrigation pipe leak” and called until someone said yes. He showed up the next morning, looked at it, and said “we don’t do irrigation, I’m so sorry.”

I already had the part. I just didn’t have the clamps. I asked if we could clamp it together and he said “why didn’t you just say so.” Two minutes later he had fixed what I’d spent hours on. He said the job was so small I didn’t need to pay him.

I asked if I could at least leave him a Google review. He said he didn’t know how people did that. So I pulled up his profile, made him a QR code and saved it to his phone. He told me every review is worth about fifty dollars to him, and he was so pumped that all anyone had to do was scan it.

A two-minute favor was worth more to him than the repair was worth to me. Nobody had ever shown him.

I got a text that same afternoon asking if I wanted to help small business owners with their tech. Raymond’s joy was the tipping point. I said yes.

Thor

Who you work with

No account managers. The person on your first call is the person who builds it.

Thor Laack-Veeder

Builds and runs the systems

Thor scopes, builds and looks after every system we ship. Clients text him directly when something needs changing, and he answers.

Where we come from

Grew up without much. Built anyway.

We didn’t grow up with a lot, and we’ve seen some hard times. We were never the smartest in the room, but we always tried to outwork everyone in it.

We spent our careers building tools for companies that could afford the best of everything. Then we noticed something. The small business owner down the street, working 60 hours a week and changing people’s lives every day, had none of it.

Not because they didn’t deserve it. Because no one had ever brought it to them in a way that made sense. That’s why Boldwright exists.

We don’t build AI slop. We build things that put more money in your pocket.

Boldwright is not an AI consultancy. We build technical solutions for people who deserve them, and yes, we ask AI how to do things sometimes. It also guesses a lot, so every system we ship is checked by a person and tested on real work before it touches your customers.

Technology should disappear.

The best tech is the kind you never think about. If your systems keep demanding your attention, something is wrong. We build things that run quietly in the background while you run your business.

We’re not selling a package.

No tiers, no features you don’t need. Every engagement starts with a real conversation about your business, and we scope from there. We have yet to price a build at more than one new job you wouldn’t have gotten otherwise.

Craft over convenience.

A wright doesn’t rush the work. We learn your business before we touch it, and what we build is meant to last, not to be replaced in 18 months. If you ever want something else, we’ll help you move to it.

Small businesses deserve better.

The same setup that keeps enterprise companies running like clockwork works for your plumbing business, your salon or your contractor shop. It just takes someone willing to bring it to you plainly and affordably.

Why the name

A wright builds things that last.

A wright is an old-world craftsman. A wheelwright, a shipwright, a wainwright. Someone who builds things that work, that last and that serve a purpose. That’s the standard we hold ourselves to.

We don’t ship junk. We build systems we’re proud of and use ourselves. Bold, because small businesses deserve what the big ones have. Wright, because we build it to last.